Ovrflo65 Assessment - Ovrflo65™

Is your company really Purpose Powered?

Take this free 10-minute assessment, and discover…

if your company purpose and values are functional
if your brand and marketing are effective
if your work culture is healthy or toxic

Receive your free results instantly!

Please indicate to what extent you agree or disagree with the following statements:

1. Our company purpose statement is documented and known by all.*
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2. Our company purpose attracts and inspires those who want to join our cause (customers, patrons, employees, etc).*
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3. Our company purpose is the filter that guides choices at all levels in the company.*
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4. We regularly measure and celebrate the number of lives impacted through our company purpose*
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5. Our purpose is the conversation starter in all external channels (brand, sales, marketing, website, social media, etc).*
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6. Our company values can be repeated and discussed by all.*
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7. Our company values attract and inspire those who want to join our cause (customers, patrons, employees, etc).*
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8. Our company values guide choices at all levels in the company.*
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9. Our employee performance reviews include alignment to our values.*
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10. We celebrate and reward actions throughout the company that demonstrate our values.*
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11. Our marketing strategy is documented and effectively guides our marketing activity and budget.*
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12. Our marketing message is focused, consistent, and sets us apart from our competitors.*
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13. Our contact lists are actively managed within a CRM or similar platform.*
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14. Our website and social media channels are actively managed and the content is targeted to our primary audiences.*
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15. Our marketing process consistently generates qualified leads.*
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16. Our company branding elements (logo, imagery, tagline) are aligned with our company purpose.*
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17. Our company branding is unique, high quality and sets us apart from our competitors.*
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18. Our company taglines and messaging help our team communicate our vision and purpose simply and clearly.*
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19. Our brand elements are applied consistently across all of our brand touchpoints (online, signage, fleet graphics, marketing collateral, etc).*
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20. Our company brand guidelines are effective and followed by all.*
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21. Our website effectively communicates our purpose and attracts clients that are aligned with that purpose.*
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22. The website differentiates us from our competitors and sets the tone for our organization.*
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23. Our website consistently generates qualified leads.*
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24. Our website effectively communicates our purpose and we use it as an employee recruiting tool.*
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25. Our website content is updated regularly and demonstrates our thought leadership in the industry.*
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26. Our organization has a strategy to enhance our internal culture.*
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27. Our leaders understand what culture is and why it is so important.*
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28. We have a healthy, supportive and productive environment to work in.*
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29. Our culture drives the success of our company.*
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30. Top talent turn down better offers elsewhere to work for our company because of our great culture.*
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31. Our company has an effective, documented process for hiring.*
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32. Our company is extremely intentional to hire for culture and values fits first, above experience or skills.*
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33. Our company uses predictive human behavior science and tools in the hiring process.*
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34. Our company has an effective, documented process for onboarding.*
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35. Our employees think our onboarding process is terrific.*
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36. Our annual employee turnover is less than 20%.*
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37. Every employee has a clearly defined and accurate job description.*
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38. Performance reviews are given objectively and in a way that adds real value.*
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39. There is a clear and attainable path of advancement for all positions.*
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40. Our compensation and benefits plans are competitive and fair at all levels.*
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41. We make it easy for our customers to view their accounts, track orders and do business with us online.*
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42. We currently train our staff using online learning management systems.*
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43. Our technology systems perform at a high level, and are aligned to our growth objectives*
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44. Our website and software systems are integrated seamlessly across the company*
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45. Our website and software systems are tailored to our business model and adapt easily as changes occur*
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46. Our company is committed to outstanding communication across the board.*
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47. Our company has a communication strategy that is understood by all.*
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48. Our company communication channels are in sync.*
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49. Our company tests and measures the effectiveness of our communication.*
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50. Our company communication technology is up to date and effective.*
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Purpose Score
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Values Score
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Marketing Score
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Branding Score
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Website Score
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Culture Score
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Communication Score

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